Our Faith in Public Life Officer David Barclay addressed a conference on Corporate Social Responsibility (CSR) at Ridley Hall, Cambridge this week. In this blog, adapted from his remarks, he examines community organising, CSR and the common good…
Over the last few years, I’ve used community organising methodology to influence behaviour in businesses in the financial sector from the outside. What I want to do today is explore what it might look like to reshape a business by using community organising from the inside.
The first element of the community organising is the most important – listening. We always start by listening for two reasons – to identity issues and to find potential leaders who are willing to take action. What’s really going on is a bit deeper – it is the exploration of what we call ‘self-interest’. We define self-interest as ‘that which motivates action’. Self-interest is not the same as selfishness, but neither is it selflessness. It is a complex mixture of beliefs, values, traditions and material concerns.